Content Ops
Google Updates Spam Guide And Gives Restaurants More Control
Google's spam guide adds indexing advice for pages made for sharing. Other updates cover restaurant ordering controls, report dates and AI Mode revenue.
Section
Content Ops
14 stories from the past week in Content Ops, from Content Delta.
Big Brands Dominate AI Search Rankings In Travel Categories
New research identifies a potential weakness in big-brand visibility that smaller publishers may be able to exploit.
Advertisers Must Focus On Creative Diversity
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
MarTech Conference Explores AI Agents In Marketing Workflows
AI agents are changing how marketing teams work. On Nov. 4, learn how to build workflows that combine AI efficiency with human judgment, quality control and governance at the free November 4 MarTech Conference.
Marketers Risk Optimizing SEO For AI Over Users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.
Search Engine Journal Hosts Technical SEO Audit Webinar
Watch our team audit a real website live with Loren Baker and Vahan Petrosyan, and learn which technical SEO & AI-readiness checks your audit needs.
MarTech Conference Explores Evolution Of Marketing Automation
Algorithm updates and endless manual workflows are draining. On Nov. 4, learn how AI transforms marketing automation into your strongest strategic partner.
Search Engine Journal Warns Of Shadow Web For AI
Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.
MarTech Founder Shares Event Content Strategy
AI makes repurposing event content easier. Here's how to prioritize what matters, get it to the right audiences, and show its value.
Google Develops Generative UI To Enhance Search Experience
Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI.
Marketo Faces Challenge From New Marketing Automation Platforms
Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied on for decades.
STAT Director Addresses AI Search Measurement Challenges
Measure AI search beyond clicks with STAT’s Tom Capper: track brand presence, investigate citations, and improve your attribution story.
Google Explains Error Codes And Image Support
Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.
HubSpot Identifies Content Gaps For AI Visibility
Learning how to identify content gaps for AI visibility starts with a question that traditional content gap analysis doesn’t always answer: where could a brand contribute something useful to an AI-generated answer, but isn’t being mentioned or cited?