Crafting Trustworthy Custom Visuals in the Age of AI

The canonical practice

Choose visuals that make the promise clearer and give the brand recognisable character.

What the current news changes

Publishers must balance the efficiency of AI-generated visuals with the need for authenticity and brand recognition, especially as users become increasingly wary of AI-generated content's potential for deception.

What to do now

1. Audit existing visual assets for AI-generated elements and assess their alignment with brand character and transparency standards.
2. Develop a content creation workflow that integrates AI-generated visuals with human oversight, ensuring custom visuals clearly convey promises and maintain brand integrity.
3. Implement a review process for all AI-generated content, including custom visuals, to verify accuracy, ethical compliance, and alignment with brand values before publication.

Sources

• Google Says Technical SEO Remains Key For AI SEO via @sejournal, @martinibusterSearch Engine Journal · searchenginejournal.com
• Hundreds of Mundane AI Apps Are Hiding Sexually Abusive Deepfake FeaturesWIRED AI · wired.com
• Quoting Kyle KingsburySimon Willison · simonwillison.net
• Guarding the Gates of KnowledgeIEEE Spectrum AI · spectrum.ieee.org
• Google, Microsoft & OpenAI Plan To Honor Shared AI Training Opt-Out via @sejournal, @MattGSouthernSearch Engine Journal · searchenginejournal.com
• datasette-llm 0.1a9Simon Willison · simonwillison.net
• An AI Agent Injected Drugs Into a Live Mouse’s BrainWIRED AI · wired.com
• The Humane Agentic Enterprise: How To Thrive with AI at WorkSalesforce Blog · salesforce.com
• More paid social ads won’t fix a creative problemMarTech · martech.org
• Meet your new teammate: Building marketing workflows around AI agentsMarTech · martech.org

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